Privacy Policy

S.W. Basics Website Privacy Policy

We are pleased that you have elected to visit the website (referred to herein as the “Website” or the “Site”), operated by, or on behalf of, Sprout a Revolution, Inc., d/b/a/ S.W. Basics on its own behalf (“S.W. Basics”, “us” and “we”).

S.W. Basics respects privacy rights, and is committed to safeguarding the Personal Information entrusted to us by our customers and visitors to our Website. S.W. Basics has implemented this Privacy Policy to govern the use of the Personal Information that is collected through this Website, including Personal Information you send to us. This Privacy Policy does not govern Personal Information collected from any other source or in any other manner. This Privacy Policy is intended to provide you with information as to: (i) the type of information that is collected, (ii) how the collected information is used and with whom it is shared; (iii) how we intend to protect the information; and (iv) how you can access such information and have it modified and/or removed.

This Privacy Policy may be changed from time to time. We will post changes to this Website, and we reserve the right to make changes to this Privacy Policy without prior individual notice. Such changes are effective upon posting. Please review this Privacy Policy often so that you will remain abreast of S.W. Basics’ current policies, including its policies concerning the gathering and use of information that may be collected on the Site. You are responsible for making sure you are aware of the provisions of S.W. Basics’ most current Privacy Policy. You can tell when the Privacy Policy was last modified by checking the “updated” date.


  • Your California Privacy Rights
  • Collection and Use of Information
    • Personal Information
      • Financial Information
    • Other Information
    • Your Consent
    • Use of Your Personal Information
      • Opting In and Opting Out of Electronic Communications
      • Use of Your Personal Information within S.W. Basics
      • Our Service Providers
      • If S.W. Basics changes ownership
      • Lawful access, legal action and investigations.
    • Use of Cookies
    • Google Analytics
  • Disclosure of Information to Non-Affiliated Third Parties
  • Retention of Personal Information
  • Protection and Security of Information
  • Your Responsibility for your Username and Password
  • Your Privacy Choices – Limiting Information Sharing/Accessing Your Information
  • Protection and Security of Information
    • Your Responsibility for your username and password
  • Links to Other Websites
  • Contact Us


California Privacy Rights. Under California law, California residents who have provided personally identifiable information to a company may have the right to request a list of all third parties to whom that company had disclosed such information for the third parties’ direct marketing purposes during the preceding calendar year, along with a list of the categories of Personal Information that had been so disclosed. However, S.W. Basics’ policy, as disclosed on this Website, does not currently permit S.W. Basics to share the Personal Information collected at this Website about you with non-affiliated third parties for such third parties’ direct marketing purposes. Moreover, even if S.W. Basics’ policy permitted the disclosure of Personal Information to third parties for such third parties’ direct marketing purposes, because S.W. Basics provides you with an opportunity to opt out of such disclosure, S.W. Basics does not have to provide you with such lists. If you are a California resident who would like information on how to exercise your rights concerning third party disclosures, you may send an email to


Collection and Use of Information

Personal Information

Personal Information” is information that uniquely identifies you, such as your name, address, email address and telephone number.

At times, S.W. Basics may collect your Personal Information. For example, we collect your Personal Information if you create an account or send us an email, and provide us with your name, address, telephone number and/or email address. If you are purchasing goods at our website, you may be asked to provide certain financial information, such as credit card information to our payment processers (which will be used solely for your purchase and not be retained). We may also collect your Personal Information if you post, display and/or publish content on the Website. Additionally, if you enter any password-protected area of this Website, then this Website will recognize who you are and will collect the information that you submit. Any information collected about you from this Website may be associated with other information that SW Basics has collected about you.

REMEMBER to exercise discretion and caution when posting Personal Information to this Website – it will not be held confidentially, and it may be publicly viewable. With respect to all communications you make to or through the Website, including but not limited to feedback, questions, comments, suggestions and the like: (i) you shall have no right to confidentiality in your communications and S.W. Basics shall have no obligation to protect your communications from disclosure; (ii) S.W. Basics shall be free to reproduce, use, publish, display, disclose and distribute your communications to others without limitation, in any way now known or hereafter devised; and (iii) S.W. Basics shall be free to use any ideas, concepts, know-how, information, data content or techniques contained in your communications for any purpose whatsoever, including but not limited to the development, production and marketing of products and services that incorporate such information, without any compensation or credit to you.


Financial Information. If you are involved in a transaction on the Website, our payment processers will obtain credit card and billing information from you, and may collect and use your financial information and/or information relating to your method of payment to process your purchases and/or returns as made through this Website, to protect against or identify possible fraudulent transactions, and otherwise as may be reasonably needed to manage our business in connection with your transaction. This financial data is not retained after your transaction has been completed.


IP Address

An IP (Internet Protocol) address is a number that is automatically assigned to your computer by your internet service provider when you log on. Your IP address is not linked to your Personal Information but S.W. Basics does reserve the right to use IP addresses to identify individuals who threaten the Website or other users of visitors. IP addresses may also be used to help diagnose problems with the Website and to gather broad demographic information.


Other Information

When you access the S.W. Basics Website, S.W. Basics will automatically receive some information about your use of the service. The type of information that is automatically collected by S.W. Basics includes such things as the date and time of access of the Website, the Internet protocol (IP) address of the computer that you are using, the domain and host from which you access the Internet, your browser software and operating system, the referring website address, and the specific activities you are engaged in while visiting the Website. This aggregate tracking information is used to help S.W. Basics improve and enhance the website experience for all of its visitors.

If you link to your S.W. Basics account or log onto the S.W. Basics Website via a social media network, service, plug-in or application (collectively, “Social Media Outlets”), additional information may be collected from you. In such instances (i) you hereby allow us to have ongoing access to certain information from your account with such Social Media Outlet that you have made available to be shared (such as your name, e-mail address, profile photo, gender, birthday, location, your list of friends and their contact information, people you follow and/or who follow you, the posts or the ‘likes’ you make and other information that you have made available to be shared), and (ii) the privacy policy of the particular Social Media Outlet will govern your use of such Social Media Outlet.


Your Consent

We only collect, use and/or disclose your Personal Information with your consent. Your consent may be implied from the circumstances or may be expressly given for a particular purpose. For example, when you submit your Personal Information to us and post to our website, you are consenting to the collection, handling, use and disclosure of your Personal Information for the purposes identified or apparent at the time of collection and as otherwise described in this Privacy Policy.

From time to time, S.W. Basics may use Social Media Outlets in connection with the provision of its services. In such cases, you agree to abide by all the applicable terms of service of such Social Media Outlets, including with respect to your sharing and uploading of content.

Certain services offered at this Website may be co-sponsored by another company. If you provide information to S.W. Basics in connection with a co-sponsored service, the information you provide will be used for the purpose for which you provided the information and may be shared with that co-sponsor partner. Your Personal Information may also be used for by S.W. Basics for other purposes in accordance with S.W. Basics’ privacy policy and by the co-sponsor partner in accordance with that party’s privacy policy. If you wish to opt-out of a co-sponsor partner’s future use of your Personal Information for marketing or other purposes, you will need to contact the co-sponsor partner directly.

You must be 18 years of age to use the Website. S.W. Basics does not knowingly collect or maintain any Personal Information from children under the age of 13, and no part of this Website is designed with the purpose of attracting such children. If you use the Website from any country outside the United States, the various communications will necessarily result in the transfer of information across international boundaries. By visiting the Website, you consent to these transfers.


Use of Your Personal Information

We use your Personal Information for the purposes for which it is submitted, such as to reply to your emails and inquiries, to allow you to purchase products offered for sale, participate in promotions and contests*[[, and to tell your friends about our Website]]*. Your Personal Information may also be used in the following ways:

  • to deliver materials, information and services to you,
  • to give you notice of and/or resolve any problems that may arise in connection with our services,
  • to better understand the needs and interests of our customers,
  • to analyze the success of our products and services and Website,
  • to manage the Website’s interactive functionality,
  • to help S.W. Basics improve and enhance the Website experience for all of its visitors, and customize the content on our Website,
  • for compliance with S.W. Basics’ legal and regulatory obligations,
  • as otherwise reasonably required to provide customer services and maintain the Website,
  • to investigate potential breaches of the Terms and Conditions of Use of the Website,
  • to investigate potentially unlawful activity,
  • for any other purpose outlined in this Privacy Policy and/or the Terms and Conditions of which this Privacy Policy is a part, and
  • as permitted by law.

We may also use your Personal Information to contact you via direct postal mail and/or electronically to the extent such activity is permitted by law. This information may also be used to help S.W. Basics and its commercial partners, co-sponsors, advertisers and services providers deliver targeted advertisements, promotions and other initiatives to you, and for other purposes as are reasonably necessary to provide the services requested by you. You may opt-out of receiving future mailings or other messages from us by following the instructions in the e-mail or other message you receive from us or by following the instructions set forth in the Opting In and Opting Out of Electronic Communications section in this Policy.


Opting in and opting out of electronic communications

At certain points where Personal Information is collected on our site, there may be a box to indicate that you wish to receive certain information or communications from S.W. Basics. You may opt out of receiving electronic communications, such as emails from S.W. Basics at any time. In all of our electronic communications you will be given the opportunity to opt out of receiving future communications.   You may also opt-out or change your preferences by sending an email to our Privacy Officer at

providing the contact information we are using to communicate with you, such as your email address. Be sure to let us know the specific types of communications you no longer wish to receive.

Do Not Track Signals. Certain web browsers provide users with an option by which you may have your browser send a “Do Not Track” signal to websites that you are visiting, advising the recipient websites that you do not want to have your online activity tracked. However, the way browsers communicate such “Do Not Track” signals is not yet uniform and, accordingly, our Website does not take any action in response to such signals. In the event a final standard is developed and accepted, we may reassess how we should respond to such signals. 

Use of Your Personal Information by S.W. Basics-Affiliated Entities. In order to provide you with efficient and reliable services and to improve product and service options available to you, S.W. Basics may share your Personal Information with our affiliated entities, which are entities controlled or owned by us, or entities that own or control us, or are under common control with us, whereby your personal information will be collected, used, disclosed, managed and stored in accordance with this policy.

Our Service Providers. From time to time, we may engage third parties to assist us with certain functions and services, such as product sales and/or fulfillment services, data processing, computer software and website maintenance and development, transaction processing, promotional and marketing services, customer service, professional, legal or accounting services and/or business and sales analysis. S.W. Basics may share your Personal Information, without restriction (and regardless of whether you have chosen to limit our sharing of your Personal Information as collected on the Website), with such companies that we hire to perform services for us. In such situations, S.W. Basics requires that these companies agree to maintain the confidentiality of your Personal Information and to comply with the safeguards described in this Privacy Policy. These companies have access to Personal Information needed to perform their functions but are not permitted to share or use such information for any other purposes. Furthermore, in compliance with privacy laws, we also provide our opt-out lists to non-affiliated third party companies so that they can be suppressed from the communications those companies send on SW Basics’ behalf.

Third Parties. Upon receipt of your consent, we may also share your information with other third parties, to allow such entities to provide you with marketing offers and/or other information. If you consent to receive communications from such third parties, you will need to communicate directly with them in the future if you wish to no longer receive communications from them.

If S.W. Basics Changes Ownership or Transfers Assets. We may also share your Personal Information in connection with a change, merger, reorganization or restructuring of Sprout a Revolution, Inc. and/or any of S.W. Basics’ affiliated entities, and/or in connection with the sale of any of the assets or business(es) of S.W. Basics, and your Personal Information may be one of the assets that is being transferred in connection with any activity and/or transaction described above.

Lawful access, legal action and investigations. Your Personal Information may be disclosed to non-affiliated third parties as either permitted by, or to comply with, applicable laws and regulations. Your Personal Information may be transmitted through and stored on servers outside your home country, and may be accessed by authorities in those jurisdictions. We may disclose Personal Information if we believe it is necessary to investigate, prevent, or take action regarding suspected illegal activities or fraud, situations involving the physical safety of any person, violations of our Terms and Conditions of Use, or otherwise in accordance with applicable law. For example, S.W. Basics may disclose your Personal Information to comply with investigations by regulatory authorities or enforcement agencies in the United States of America or elsewhere, or to protect against or prevent actual or potential fraud. Furthermore, S.W. Basics may disclose your Personal Information if it has a reasonable good faith basis to believe that it is required to do so by law, compelled by court order or legal process, or is reasonably necessary and/or appropriate to protect the rights, property and/or safety of S.W. Basics or any other person or entity.


Use of Cookies and Web Beacons

The Website makes use of: (i) “cookies” – small data files which we may send to your computer on the basis of the information that we have collected about your visit; and (ii) “web beacons” – small strings of code that provide a graphic image that surveys visitors’ internet activity. They contain information allowing us to recognize when you are visiting the Website and to keep track of your preferences. Through the use of cookies and web beacons, we also may automatically collect information about your online activity on our Site, such as the web pages you visit, the links you click, and the searches you conduct on our Site. Cookies are stored in your computer’s browser or on your hard drive and can then be retrieved by the Website. This Website uses two kinds of cookies: so-called “session” cookies, which are deleted from your computer when you leave the Website and are used purely to help you to navigate around the Website; and “persistent” cookies, which remain on your computer so that the Website can recognize you when you return. The Website also uses plug-ins. A plug-in is a piece of software which the user downloads into the user’s web browser that allows certain web-based software to operate. In order to interact on the Website, you may be required to install certain plug-ins.

We may also use third-party advertising companies to target and show you advertisements when you visit the Website. These third-party advertisers may use web beacons and may send “cookies” to your computer or other device to gather information about your preferences to provide you with advertising that is more likely to relate to your interests.

If you want to delete any cookies that were already sent to your computer or personal device, please refer to your web browser’s “Help” facility. In addition, most web browsers can be set to prevent you from receiving new cookies, notify you before accepting cookies or disable cookies altogether. Details about this can normally be found in the “Help” facility provided with your browser. Please note that if you disable cookies you may not be able to take advantage of some of the Website’s interactive functionality.

This Website uses Google Analytics, a web analytics tool provided by Google, Inc. (“Google”) that helps website owners understand how visitors engage with their website. We can view a variety of reports about how visitors interact with our Website so we can improve it. Google Analytics collects information anonymously. Google uses cookies, and IP addresses, and it reports website trends without identifying individual visitors. In the event a visitor to the Website voluntarily submits contact information to Google, Google may then associate such information with the applicable IP address to enable us to see that visitor’s specific interactions with our Website. For more information related to Google Analytics, click here: You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-On. For information about and to install Google Analytics Opt-out Browser Add-on, click here:


Disclosure of Information to Non-Affiliated Third Parties

S.W. Basics will not sell, rent or market Personal Information collected on this Website to non-affiliated third parties for their marketing purposes, unless we have your consent. However, S.W. Basics may disclose aggregated statistics about visitors to its Website, along with anonymous information concerning individual visitors of its Website. We may combine anonymous information and/or aggregate information we collect with additional anonymous and/or aggregate information collected from other sources. We may share anonymous information (including aggregate information) we collect regarding our users with third parties (such as advisors, promotional sponsors, and investors) for various business purposes including conducting general business analysis, and developing website content and services.


Retention of Personal Information

Personal Information is retained to deliver our services, to otherwise fulfill identified or apparent purposes, and for record-keeping. At some point S.W. Basics may elect to destroy, erase or anonymize your Personal Information. Once anonymized, S.W. Basics undertakes not to re-identify the information.

Information posted on the Website may continue to be displayed on this Website, or on any successor website, for as long as the Website or any successor site is available, and may be archived by third party websites. You may request access to your Personal Information in order for it to be updated or removed from a particular webpage by writing to  To the extent permitted by applicable law, we reserve the right to refuse requests for the removal of Personal Information from the Website.


Your Privacy Choices – Limiting Information Sharing/Accessing Your Information

You may have the right to request access to the Personal Information that we hold about you, which includes the right to amend or correct that information, as appropriate, and to receive an account of how it has been used and a list of the organizations to whom it has been disclosed. In some circumstances, you may have the right to object to S.W. Basics’ use of that Personal Information. If you are unable to access and update your information by logging into our Website, you may request access to and update of your Personal Information.

To protect the confidentiality of your information and respect your wishes for how it is used, S.W. Basics offers “opt out” alternatives. Specifically, you may instruct us not to share Personal Information about you with our affiliates, or associated entities. As noted above, you may also opt-out of receiving electronic communications from us at any time. You may make your privacy choice at any time and it will remain in effect until you change it.

If you would like to check, change, or confirm your privacy choices please contact us at:

S.W. Basics
386 Troutman Street 2R
Brooklyn, NY 11237
Attn: Privacy Officer
Telephone number: (347) 493-4011


Protection and Security of Information

S.W. Basics maintains reasonable standards of confidentiality and security for this Website and the Personal Information collected from this Website. Physical, technical, electronic and managerial procedures have been employed to safeguard the security and integrity of Personal Information collected through this Website. The Personal Information you provide is secured using industry standard security technology. S.W. Basics also restricts its own employees’ access to Personal Information. However, it is possible that someone may intercept or access communications, transmissions and/or Personal Information. You must also seek to protect against unauthorized access to any passwords and/or accounts that you use in connection with this Website, and you should remember to log off of the Website once you have completed your activities on the Website or if you have decided to step away from your computer.

In the event that S.W. Basics determines that there has been a security breach requiring notification that results in the unauthorized disclosure of Personal Information to a third party, S.W. Basics will promptly notify consumers whose Personal Information it reasonably believes has been compromised by posting information on the Website and, if email contact is possible, then also by sending an email advisory with respect to situation.

You acknowledge that the security of online transactions you conduct using the Website cannot be guaranteed. To the fullest extent permitted at law, S.W. Basics does not accept responsibility for misuse or loss of, or unauthorized access to your Personal Information, such as where the security of that information is not within SW Basics’ control.

Your Responsibility for your Username and Password. If you have an account with this Website, you are solely responsible for the security of your username and password, and shall take precautions to keep your password private to prevent any unauthorized use. Neither S.W. Basics nor any other person or entity will be responsible for any losses, damages or consequences suffered due to careless or unauthorized use of a password. Please see the Terms and Conditions of Use for this Website for further details.


Links to Other Websites

The S.W. Basics Website may contain links to other websites that are not controlled and/or maintained by S.W. Basics. Please be aware that these other websites may have different privacy policies which may subject you to different privacy practices. Please review the privacy policies of such other websites for information concerning what information is collected on such websites and how it is used. S.W. Basics is not responsible for the contents or privacy practices of any linked site or any link on a linked site.


Governing Law

This Privacy Policy shall be governed by the laws of the State of New York of the United States of America, without regard to its conflict of law provisions. Please click here to review the terms relating to Disputes and Governing Law for this Website.


Contact Us

If you have any questions or complaints concerning this Privacy Policy or our handling of your Personal Information (other than with respect to California Privacy Rights) you may contact us at or write to us at:

S.W. Basics
386 Troutman Street 2R
Brooklyn, NY 11237

If you have any questions concerning California Privacy Rights you may contact us at or write to us at:

S.W. Basics
386 Troutman Street 2R
Brooklyn, NY 11237
Attn: California Privacy Officer