About Us

We're super basic and proud of it.

S.W. Basics was born (as Sprout Wellness) in a Brooklyn kitchen back in 2008. It was the height of the Great Recession and Adina Grigore had very itchy skin. She started experimenting with DIY skincare, ruining lots and lots of pots and pans (and, once, even an entire fridge) in the process. 


The result was the most basic skincare line in existence—but also the most healing. Everything in the S.W. Basics product line is made from five ingredients or less, and all of those ingredients are 100% natural. You'll recognize them. You'll be able to pronounce them. You might even have some of them in your kitchen cabinet. 

We put them together in a way that lets each ingredient shine. And we teach you how to do that, too. Our products are as clean as if you'd made them yourself. We just make them for you. (And sometimes with you!)


We believe that nature should surround us and must be preserved, that healing is intuitive to our bodies and minds and can be cultivated with knowledge, and that wellness is a human right that should be accessible to everyone. We're here to help make all of that happen. 


To learn with us, visit our Learn page.  


To talk to us, email hello@swbasics.com.


To collaborate with us, email collab@swbasics.com.


To support our mission, shop here.