We make 100% natural skincare for everybody.
Natural + Simple = Better.
Our formulas are preservative-free, sulfate-free, paraben-free, cruelty-free, fragrance-free, and always 5 ingredients or less.
Keeping it simple means every ingredient really matters. It means there's more shea butter in our Cream, more rosewater in our Cleanser, and more avocado in our Serum, which is why S.W. Basics products are so effective and yet so gentle even on super-sensitive skin.