“A few weeks ago, I started using S.W. Basics’Toner($22), and it’s been the stern-yet-loving governess my skin has always needed—the Maria to my skin’s Von Trapp children, if you will. Made with only five ingredients it balances oil production like none other.” -Faith Xue,Byrdie
“The rich blend of avocado oil, geranium oil, turmeric oil and—wait for it—coffee oil (who knew?) in S.W. Basics’ new Oil Serum ($29,swbasicsofbk.com) helps protect my skin against the harsh elements. I dab a drop or two on my cheeks, nose and chin before I head out into the cold, and any leftover excess gets rubbed into my hair ends.” – Jane Larkworthy, W Magazine
“I’m now a month in to using S.W. Basics, and my skin is truly looking better than ever…But, bottom line, this stuff simplyworks. Plus, if I had a reaction, I’d be able to pinpoint its cause, which has not always been the case with past skin-care products. Even better, I actually had a coworker feel my face recently — it looked that good. Pretty sure she described my skin as feeling like ‘the softest suede.’ Bam!I’m a believer” – Willow Lindley,Refinery29
“With limited regulations and an “all-natural” label slapped on just about every jar of face cream these days, it’s hard to know what really fits the definition, butS.W. Basicsis one brand that makes the cut.” – Alexandra Perron,Yahoo! Beauty
“OK, I’m officially in love with S.W. Basics of Brooklyn. I might have found the one. The products are gentle and ideal for anyone with acne, dryness, eczema, redness, scarring, or a combination of all (like me). Using them for a week helped reify that my skin needs natural and minimal ingredients.” -Meg Zulch,Bustle
“When the genius SELF beauty editor April Franzinosuggested I check out S.W. Basics for a story I was working on, I thought it was just another natural line. But when I dug deeper and tried a couple products–I am dying over theMakeup Remover–I realized just how insanely cool this company is… the beautifully packaged products are insanely effectiveandmost of them only use three ingredients.” – Alexandra Samuel,SELF
“This all-natural, simple yet effective line of skincare was created to address the founder’s own sensitive skin. S.W. Basics believes that products should be made from scratch using only whole, high-potency ingredients. Furthermore, they only include absolutely essential ingredients and don’t add a bunch of extra filler, so you’ll see products with short ingredient lists that include ingredient names you actually recognize. In fact, each product has 5 ingredients or less! S.W. Basics also supports sustainable agriculture by only buying from organic, Fair Trade or small-farm sources.” –Kris Carr
“S.W. Basics Body Scrub Could Get You A Boyfriend … Within the first week I noticed that my skin was considerably softer. By week two, the ingrown hairs on my legs started to disappear. And by week three, I was starting to think that my baby soft skin was a figment of my imagination, as there was no way this scrub could make my body that smooth.” – Michelle Persad,The Huffington Post
“S.W. Basics Hibiscus Mask – Ah, so: This mask looks like dried blood once it’s sitting on your face, but don’t be scared! Its simple formula—it’s made of only three ingredients: hibiscus, green clay, and lavender—belies the stunning, clarifying effect it has on skin. Plus, we actually think the whole “dried blood” thing is cool. So there’s also that.” – Kristin Iverson,Brooklyn Magazine
“S.W. Basics Cream:Heavy-duty doesn’t have to mean complicated: This totally natural hydrator contains only three ingredients—shea butter, coconut oil, and olive oil—that drench skin in moisture without coming close to smothering it.” – Anne Bauso,Allure Magazine